THERE'S NO SUCH THING
AS TRADITIONAL CREATIVE ANYMORE, SO CREATIVES SHOULDN'T
Creatives need to be makers and doers who think in 280 characters and see in augmented reality. We don't just need to understand our brands, but we need to know our own industry process from inception to production to deployment and engage with vendors and partners to give our work an edge to cut through the noise. We need to know how to reach our audience on their turf, their way. We don't need our finger on the pulse of anything because our smartwatch is already hooked to an app that does that for us.
Why doesn't your agency have creatives like that?
BRANDS I'VE WORKED WITH