THERE'S NO SUCH THING AS
TRADITIONAL CREATIVE ANYMORE, SO
CREATIVES SHOULDN'T BE TRADITIONAL.
Creatives need to be makers and doers who know our own industry process from ideation to production and beyond in order to give our work the edge it needs to cut through the noise. We need to know how to reach our audience on their turf, their way, even if they don't know what that way is yet.
Why doesn't your agency have creatives like that?