TRAVIS MYERS
Ad writer. Thing maker. Big thinker. Team player. Pizza lover.
THERE'S NO SUCH THING
AS TRADITIONAL CREATIVE ANYMORE, SO CREATIVES SHOULDN'T
BE TRADITIONAL.
Creatives need to be makers and doers who think in 280 characters and see in augmented reality. We don't just need to understand our brands, but we need to know our own industry process from inception to production to deployment and engage with vendors and partners to give our work an edge to cut through the noise. We need to know how to reach our audience on their turf, their way. We don't need our finger on the pulse of anything because our smartwatch is already hooked to an app that does that for us.
Why doesn't your agency have creatives like that?
Why Buy New? Spot #1
What are the beenfits of buying a new home versus a resale home? We set out to answer that question in this national campaign for Mattamy homes.
Copywriter: Travis Myers
Art Director: Nina Hang
Creative Directors: Josh Budd & Dave Federico
Client: Mattamy Homes
Copywriter: Travis Myers
Art Director: Nina Hang
Creative Directors: Josh Budd & Dave Federico
Client: Mattamy Homes
Why Buy New? Spot #2
What are the beenfits of buying a new home versus a resale home? We set out to answer that question in this national campaign for Mattamy homes.
Copywriter: Travis Myers
Art Director: Nina Hang
Creative Directors: Josh Budd & Dave Federico
Client: Mattamy Homes
Copywriter: Travis Myers
Art Director: Nina Hang
Creative Directors: Josh Budd & Dave Federico
Client: Mattamy Homes
#MickeyInTO
In 2018 Mickey Mouse turn ed 90 years old, and to celebrate this icon's milestone we invited him to visit Toronto to see the sights, meet the fans, and launch his branded Mickey90 gear in Canada. We partnered with Toronto Life to launch a contest where Canadians picked Mickey's destinations and organized a large scale influencer camapign and photoshoot chronicling Mickey's visit.
Copywriter: Travis Myers
Art Director: Nina Hang
Creative Directors: Josh Budd & Dave Federico
Client: Disney Canada
Copywriter: Travis Myers
Art Director: Nina Hang
Creative Directors: Josh Budd & Dave Federico
Client: Disney Canada
Boston Pizza x J.P. Wisers
Could your new favourite topping at Boston Pizza be an orange peel? If you like whiskey, it could be. We created an endlessly looping social invitation to enjoy the new J.P. Wiser's old fashioned at Boston Pizza restaurants in Canada.
Copywriter: Travis Myers
Art Director: Nina Hang
Creative Directors: Josh Budd & Dave Federico
Client: J.P. Wiser's & Boston Pizza
Copywriter: Travis Myers
Art Director: Nina Hang
Creative Directors: Josh Budd & Dave Federico
Client: J.P. Wiser's & Boston Pizza
Splenda Cravings Forecast
How can you stay on your diet with the high sugar food trends that are always cropping up? We used social-listening to mine data predicting upcoming food trends and created a series of monthly social-first animatied videos to provide sugar free alternatives.
Copywriter: Travis Myers
Art Director: Nina Hang
Creative Directors: Denise Cole & Laurent Abesdris
Copywriter: Travis Myers
Art Director: Nina Hang
Creative Directors: Denise Cole & Laurent Abesdris
The Girl Powered World
What if every girl around the world could acheive her potential? that's what we sought to find out in this speculative project for Canadian chairty 60 Million Girls submitted as a part of the 2018 Cannes Young Lions competition.
Using social media and digital technology, we wanted to show Canadians an augmented reality where opressed women around the globe could help contribute to the health, prosperity, and economies of their countries to raise awareness and solicit volunteers.
Copywriter & Social Media Specialist: Travis Myers
Art Director & Social Media Specialist: Nina Hang
Using social media and digital technology, we wanted to show Canadians an augmented reality where opressed women around the globe could help contribute to the health, prosperity, and economies of their countries to raise awareness and solicit volunteers.
Copywriter & Social Media Specialist: Travis Myers
Art Director & Social Media Specialist: Nina Hang
Reactine Explainer Video
Seasonal allergies are a pain, but what are the benefits of using an oral anti-histamine?
We created this video for allergy sufferers modeled after high performing, social friendly "explainer" videos by outlets like Vox and NowThis.
Copywriter & Social Media Specialist: Travis Myers
Art Director & Social Media Specialist: Nina Hang
Creative Directors: Sarah Loranger & Rita D'ettore-Berton
We created this video for allergy sufferers modeled after high performing, social friendly "explainer" videos by outlets like Vox and NowThis.
Copywriter & Social Media Specialist: Travis Myers
Art Director & Social Media Specialist: Nina Hang
Creative Directors: Sarah Loranger & Rita D'ettore-Berton
Tim Hortons #EndLunchRegret
Canadians deserve a better lunch, so how can we let them know about great new lunch options from Tim Hortons and stop them from eating something they'll regret?
In this conceptual proactive 2018 idea for Tim Hortons we employed a data driven strategy to create a traditional and social media ecosystem plus unique real world brand evangelizing techniques to launch the new Tim's lunch menu.
Copywriter: Travis Myers
Art Director: Nina Hang
Strategist: Matt Stasoff
In this conceptual proactive 2018 idea for Tim Hortons we employed a data driven strategy to create a traditional and social media ecosystem plus unique real world brand evangelizing techniques to launch the new Tim's lunch menu.
Copywriter: Travis Myers
Art Director: Nina Hang
Strategist: Matt Stasoff
Mazda Music Series Montreal
In this video series we wanted to show the versatility comfort of the Mazda CX series by using real bands to explore their cities listening to the tracks they love.
Social Media Specialist & Art Direcor: Travis Myers
Copywriter: Cristina Markham
Director: Lulu Wei
Social Media Specialist & Art Direcor: Travis Myers
Copywriter: Cristina Markham
Director: Lulu Wei
Mazda Music Series Toronto
In this video series we wanted to show the versatility comfort of the Mazda CX series by using real bands to explore their cities listening to the tracks they love.
Social Media Specialist & Art Direcor: Travis Myers
Copywriter: Cristina Markham
Director: Lulu Wei
Social Media Specialist & Art Direcor: Travis Myers
Copywriter: Cristina Markham
Director: Lulu Wei
Love Your Scene - Visine
In this social/digital series we wanted to show a younger demographic that Visine can help with redness and eye irritation that might come from doing the things they love, whether that's staying out all night dancing or marathoning their favourite TV shows.
Copywriter: Travis Myers
Art Director: Nina Hang
Creative Directors: Rita Dettore Bretton & Sarah Loranger
Client: Johnson & Johnson
Copywriter: Travis Myers
Art Director: Nina Hang
Creative Directors: Rita Dettore Bretton & Sarah Loranger
Client: Johnson & Johnson
{"items":["6972c4b6-e497-4509-b814-2c5676fff48e","0addf958-fc64-4a4c-80b4-18a9d42a2544","8a7f2611-d719-4d3b-8c58-6ce28c5cbacd","ea046204-0614-4d80-9ccc-1f34bee2a7ec","6f1a91b9-4ea2-43f9-b13e-5427968c939e","87c42c1a-b546-4554-a827-8546e90326e4","14113665-c1b8-44f8-b446-51cc7fd166fb","3c08d8fb-9e32-478c-9f2d-ea6daaabd03d","d640b620-0d59-4f10-b2bb-e616d4a1b4c6","cc5b8673-0036-43a2-b1fa-73445a6b6fbf","67977619-3c9f-4c43-b1c0-00e8cece95f0","9e884f48-4865-4027-becd-5bb25992dfab"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":false,"cubeImages":true,"cubeType":"fill","cubeRatio":0.75,"isVertical":true,"gallerySize":405,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":4,"enableInfiniteScroll":1,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":4,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"flex-start","galleryTextAlign":"left","galleryVerticalAlign":"flex-start","scrollSnap":false,"itemClick":"expand","fullscreen":true,"allowSocial":true,"allowDownload":false,"allowTitle":true,"allowDescription":true,"loveButton":true,"loveCounter":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","textBoxHeight":0,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"2|bottom|1|fill|true|0|1","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":"color-5","itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"textBoxBorderColor":"color-5","textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":2,"isInAdi":true,"galleryImageRatioFromWix":0.75,"itemOpacity":{"themeName":"color_15","value":"rgba(0,0,0,0.4)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"avenir-lt-w01_35-light1475496","preset":"Body-L","editorKey":"font_7","size":20,"fontStyleParam":true,"displayName":"Paragraph 1","value":"font:normal normal normal 20px/1.67em avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontSlideshow":{"family":"helvetica-w01-bold","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px helvetica-w01-bold,helvetica-w02-bold,helvetica-lt-w10-bold,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px helvetica-w01-light,helvetica-w02-light,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-S","editorKey":"font_9","fontStyleParam":true,"displayName":"Paragraph 3","value":"font:normal normal normal 15px/1.875em avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"loadMoreButtonFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":18,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 18px/1.75em avenir-lt-w01_35-light1475496,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(0,0,0,1)"},"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0},"container":{"top":"","bottom":"","left":"","right":"","width":0,"height":1440,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":2570,"galleryHeight":1440,"scrollBase":0}}
BRANDS I'VE WORKED WITH
CONTACT
Toronto, Canada
4166173894